Cordovilla

Rejseguide

Spend any time driving around Spain and you're likely to encounter a bullboard.  These giant 46ft tall (14m) bulls have a lively history.  The first ones went up in the 1950s as a marketing campaign for the Osborne sherry company (est 1772).  At that time they were only 23ft tall (7m) tall and had a red brand emblazoned on them.  A decade later the regulations changed, forcing the signs further from freeway.  To compensate, Osborne doubled their height.

That worked for quite a while, but by the 1990s there was a government backlash against ugly billboards along the highways.  The Toros started to come down, only to be saved by an outpouring of public support for the now iconic signs.  President Felipe Gonzalez relented and allowed the signs to remain, under the condition that the branding be removed.  

By this time the Osborne brand was firmly associated with the bulls, so the branding on the bulls was largely superfluous.  Think of the bulls like the Golden Arches - there's just no need to say anything more. 

Some 90 or so bullboards still dot the Spanish landscape.  This one near Salamanca is relatively easy to visit, as it stands next to a cell tower with an easy-to-access service road.  For a map of the sign locations, check out this site: http://bit.ly/1AtG0oB
Spend any time driving around Spain and you're likely to encounter a bullboard.  These giant 46ft tall (14m) bulls have a lively history.  The first ones went up in the 1950s as a marketing campaign for the Osborne sherry company (est 1772).  At that time they were only 23ft tall (7m) tall and had a red brand emblazoned on them.  A decade later the regulations changed, forcing the signs further from freeway.  To compensate, Osborne doubled their height.

That worked for quite a while, but by the 1990s there was a government backlash against ugly billboards along the highways.  The Toros started to come down, only to be saved by an outpouring of public support for the now iconic signs.  President Felipe Gonzalez relented and allowed the signs to remain, under the condition that the branding be removed.  

By this time the Osborne brand was firmly associated with the bulls, so the branding on the bulls was largely superfluous.  Think of the bulls like the Golden Arches - there's just no need to say anything more. 

Some 90 or so bullboards still dot the Spanish landscape.  This one near Salamanca is relatively easy to visit, as it stands next to a cell tower with an easy-to-access service road.  For a map of the sign locations, check out this site: http://bit.ly/1AtG0oB
Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels

Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels

5 out of 5
Arroyo de Santo Domingo, 3 Salamanca Salamanca
Prisen er 841 kr. pr. nat fra 11. mar. til 12. mar.
841 kr.
11. mar. - 12. mar.
inkluderer skatter og gebyrer
Overnat på dette hotel med luksusfaciliteter i Salamanca. Nyd godt af gratis Wi-Fi, udendørs pool og morgenmad. Vores gæster fremhæver især det hjælpsomme personale ...
Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels
Hotel Sercotel Las Torres Salamanca

Hotel Sercotel Las Torres Salamanca

3 out of 5
C/ Concejo Nº 4 Salamanca
Prisen er 343 kr. pr. nat fra 4. mar. til 5. mar.
343 kr.
4. mar. - 5. mar.
inkluderer skatter og gebyrer
Overnat på dette hotel med forretningsvenlig profil i Salamanca. Nyd godt af gratis Wi-Fi, morgenmad og en døgnåben reception. Vores gæster fremhæver især det ...
Hotel Sercotel Las Torres Salamanca
NH Collection Salamanca Palacio de Castellanos

NH Collection Salamanca Palacio de Castellanos

4 out of 5
Calle San Pablo, 58 Salamanca Salamanca
Prisen er 762 kr. pr. nat fra 22. mar. til 23. mar.
762 kr.
22. mar. - 23. mar.
inkluderer skatter og gebyrer
Overnat på dette hotel med forretningsvenlig profil i Salamanca. Nyd godt af gratis Wi-Fi, morgenmad og roomservice. Vores gæster fremhæver især det hjælpsomme ...
NH Collection Salamanca Palacio de Castellanos
Den laveste pris pr. nat baseret på 2 voksne for 1 nat, som er fundet inden for de seneste 24 timer. Priser og tilgængelighed kan ændres uden varsel. Yderligere vilkår kan gælde.
Salamanca Suite Studios

Salamanca Suite Studios

3.5 out of 5
Plaza de la Libertad, 4 Salamanca Salamanca
Overnat på dette lejlighedshotel i Salamanca. Nyd godt af morgenmad, selvstændig parkering og daglig rengøring. Vores gæster fremhæver især det hjælpsomme personale ...
Salamanca Suite Studios
Zenit Aparthotel Hall88

Zenit Aparthotel Hall88

4 out of 5
Calle Peña De Francia 48 Salamanca Salamanca
Overnat på dette lejlighedshotel med forretningsvenlig profil i Salamanca. Nyd godt af gratis Wi-Fi, morgenmad og roomservice. De populære seværdigheder Plaza ...
Zenit Aparthotel Hall88
Hotel Helmántico

Hotel Helmántico

3 out of 5
Ctra. Salamanca - Zamora, Km.1 Villares de la Reina Salamanca
Overnat på dette overnatningssted med forretningsvenlig profil i Villares de la Reina. Nyd godt af gratis Wi-Fi, morgenmad og en døgnåben reception. De populære ...
Hotel Helmántico
Den laveste pris pr. nat baseret på 2 voksne for 1 nat, som er fundet inden for de seneste 24 timer. Priser og tilgængelighed kan ændres uden varsel. Yderligere vilkår kan gælde.