We booked a 4n stay here during ski season and had a very good experience.
Rooms were very clean and comfy, the heater was so awesome and we opened the windows slightly to regulate the temperature.
Food wise, the hotel's breakfast is very humble but acceptable and given that it's difficult to go out in the snow and nothing is very walkable in Niseko, we had most of our dinners at the in house cafe. Great ramen during cold snowy nights. If you're lacking anything, an awesome 711 is literally opposite the lodge so you can get many ready meal options there.
Service wise, the staff are as helpful as they can get and will do their best to help. Good English speaking capabilities too.
In terms of location, this is fairly near Hirafu but is in btwn Hirafu and Hanazono. During peak season, the jam from Hirafu back here will easily take 1h drive but without traffic, it could be as short as 10 mins. If you're intending to go to Annapuri or Niseko Village, it will take minimally about 40 mins by public bus which stops right outside the lodging.
Lastly, if you're going to Niseko to ski, this is a good place to stay at because it has a huge ski locker on the first floor for your boots and skis/boards etc once you get back it's located literally next to a great rental called Good Sports.
The only disappointing factor abt the hotel is that they explicitly state they have a shuttle to Hirafu but this wasn't operating when we arrived despite the fact that ski season was in full swing
